Category: Finance, Insurance.
Most salespeople have all sorts of mental hang- ups about asking for referrals. This may be hard to comprehend for those of you that have not completely made the transition from being feature focused to benefit driven. being a product pusher to being a caring and trusted advisor.
However, most of those hang- ups are invalid and I find that those who ask, get! Here s a secret about clients who refer that can be worth a great deal of money to you and a ton of leads: Your clients who refer once can and will refer many more prospects, many more times if you encourage them to do so. The average person has an immediate circle of influence of about fifty- That s fifty other people! Once a client has referred someone to you, then that source of referral should be harvested like the cash crop that it is. Take for instance your average business owner, he( or she) knows about fifty other people that are business owners. It s Easy to Jump from Getting Only 3 Referrals to as Many as 50! What this tells you is that each client you get could bring you as many as fifty other clients.
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